I’ve just had breakfast with a very interesting businessman. Great proposition, which he’s refined over the last couple of years and which offers material business help specifically to third sector, charities and educational organisations. Help that can be felt in the bottom line. What’s not to like?
He freely admits his brochure is a couple of year’s behind the intellectual curve of his thinking and that his website has not progressed beyond a holding page.
I took him to task – obviously.
But on the way back to my office I started to think… what gives me the right?
Yes, I’m a wash with experience about how to use digital to change your business but my blog is looking distinctly out of date. I’ve been so busy, you see and my thinking has been evolving at a rate of knots as I work with different clients in different ways.
So… what am I waiting for?
My website is not only my business card and a source of reassurance for those people who have already come across me but it’s also my playground. My blog, in particular, should be where I think out loud.
I recently heard Nancy Kline speak at a conference about thinking for ourselves and resolved to reflect more on how I think and how the way I articulate those thoughts is so often framed by external influences and codes. (Influences and codes which also inhibit organisational thinking.) While ‘speaking my mind’ might be tricky sometimes, ‘thinking my mind’ should be something I allow myself to do more often.
So sorry G, I had no right to take you to task when I should be using iterative, adaptable, powerful and accessible digital media more often. What are any of us waiting for?