Archive for category digital marketing
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Posted by admin in audience engagement, branding, customer engagement, digital marketing, online communication, online language, research whitepaper, search engine usage, user analysis, web content on January 21, 2009
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2009 – the year for doing digital
Posted by admin in branding, customer engagement, digital marketing, online communication on January 13, 2009
Businesses are falling over like nine pins. Banks are going to the wall. Currencies are going down the toilet. We’re all going to the hot place in a hand basket. Are we? Nah. But we are going digital.
This is the year that businesses finally get what digital media is all about. They may be driven there by a desperate desire to save a buck but they’ll stay because the responsiveness of the medium will seduce them into staying.
This is the year that you’ll either reach digital maturity or get relegated to the the box under the bed of life that also contains the 8-track cartride players, video recorders and whalebone corsets. Useful, even pleasureable in their day but now…
Take the new TV ad’ campaign from Confused.com in the UK. This price comparison site is using the ease of use of its new website as the hook for the entire campaign.
You’d think that the hook would have to be price but no. Price is so 2008. Yes, people want to save money but not if they’ve got to wrestle some clunky old website to the ground. Where Confused goes the rest of us will follow.
The campaign uses real customers who record their own You Tube reviews. Apparently, the new adverts were created in-house in collaboration with Wordley Production Partners. Respect.
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