The role of content is growing in importance
Organisations place increasingly complex demands on content; its the creation, delivery, management and measurement across print, web and social media platforms (and across multiple devices).
Content Strategy skills, tools and processes blend established disciplines – such as communications and editorial planning, marketing and content – with newer disciplines including: digital workflow management and authoring, behavioural insight and analytics. It also encompasses organisational management and strategic planning.
In The Content Lab provides a complete content strategy service covering:
- training and skills development
- content strategy documentation development.