Have websites had their day?

I can feel the morning getting away from me. A train beckons and I can’t be late for that meeting. But I AM running late and I haven’t done half the things on my list: my Facebook pages are still woefully incomplete, I need to load a new image on the blog (yep, this one) and I’ve only just signed up to Twitter. Who, for heavan’s sake, has got time for a proper job?

Social media is rather like the really good looking person standing next to French windows at a party. You’re immediately attracted but you’re cautious of going up an introducing yourself in case you sound like a sad prat (tell me it’s not just me who feels like that).

Some of us have embraced sites like Facebook as if they were long lost credit cards. Others of us are sidling up, still figuring out what it is we’re going to say. Businesses, in particular, are trying to get the measure of social media and have the hugest potential to look embarrassing if they get it wrong.

None the less, embrace it they must, or be left on the sofa while everybody else is gathered round the beautiful person standing by the French windows and laughing like drains.

There’s are numerous reasons why businesses should do this: some of which I’ll go into in more detail when I don’t have a train to catch, but the most critical is that all this social energy is definitely reaching cirtical mass. The Today programme on BBC Radio 4 (hardly the home of cool) was plugging its Twitter url this morning. I’m currently involved in a project where it is becoming increasingly obvious that the website is going to be the least important component online.

Perhaps the headline: ‘Have websites had their day?’ is overly provacative, but I feel the platform morphing from one based on technology to one based on social energy.

More anon.