In The Content Lab’s Anne Caborn is co-author of Information Overload: An International Challenge, published by Wiley.
Information overload has become a serious problem for business. In the US the cost has been estimated at $1 trillion, which up to 25% of employee time being spent dealing with its consequences.
Anne look at ways of deal with the complexity and amount of information individuals are asked to handle in both a work and social context, particularly online, and the mental mindset needed to stop yourself feeling overwhelmed.
She also looks at how the way we communicate can increase or decrease feelings of overload for writers and readers of content. Course details
She was asked to co-author the book by the Florida Institute of Technology after they read articles by her on the information consequences of digital technologies.
Digital delivery and overload
“On the one hand it is ever easier to deliver information to audiences but sometimes the sheer volume of information available online overwhelms both writers and readers,” Anne says.
The book discusses the root causes and costs of information overload within organisations and introduces strategies and proven techniques for reducing information overload and minimizing its negative impact.
“Technical writers can face specific challenges and I developed a number of approaches when working as a non-executive within the National Health Service and during my time as Visiting Lecturer in Communications at the Institute of Postgraduate Medicine, Brighton and Sussex Medical School.
“But the insights apply just as readily to non-technical writing and certainly in business where the challenge is often turning internal jargon and product speak into useful, benefit-led information for customers and users.”
The book was edited by Judith Strother, Chair of the Graduate Program in Global Strategic Communication and Zohra Fazal of the Center for Communication Excellence, Florida Institute of Technology; and Jan Ulijn, Eindhoven University of Technology and Professor of the Open University School of Management in the Netherlands.
Paperback – 312 pages – Wiley-IEEE
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