Helping you communicate with audiences

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Web content & the law
Engaging with the rules and regulations governing digital content More

Why should the c-suite care about content?
To get the attention of the kings and queens of the Big Business Jungle you need to demonstrate you can take their pain away More

Posts tagged how people search

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If the answer to the above question is ‘yes’, can I say ‘hi’ and thank you for popping in. Take a look around – you’ll find a list of past posts in the right hand column and you can also search our archive.

If you haven’t received a copy of CDA’s enewsletter, It’s Only Words, I suggest you sign up now.

We send it out 3 or 4 times a year and it contains useful information, best practice tips and free downloads of valueto anyone using online communication for business.

Sign up right now and get the latest edition, which speaks about the latest release of our new whitepaper on internet search. The findings impact on the way all businesses should go about creating effective (and profitable) web content.   You can  also download our whitepaper for free AND the latest research dealing with online  customer engagement.

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audience engagement, branding, customer engagement, digital marketing, online communication, online language, research whitepaper, search engine usage, user analysis, web content    , ,

Ho Ho Click Whirr



Christmas is coming, the goose is getting fat. Please put a penny in the old man’s hat.

Or, to put it another way: festival winter soon, economic input headgear.

CDA have just finished a research project looking at how people search and ‘find’ things online and how the process of search alters the language they use.

Most importantly, it looks at the implications for organisations who want to engage with these searchers and the language needed on their destination websites.

As a Christmas present, I’m delighted to offer visitors to the content lab a copy of the whitepaper - featuring research that takes a closer look at how people use language to search online and what that tells brands about the way they need to communicate.

Download our whitepaper

Merry Christmas and enjoy.

customer engagement, online language, research whitepaper, search engine usage    , ,

Speaking at…

June 26-27, UK
Content Agility 2013
Anne Caborn's topic this year is: We're all publishers now! More

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Content strategy, communication & governance frameworks, copy & editorial plans, web & social media advice, related training & workshops.

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Book

Anne Caborn co-author of Information Overload Paperback - 312 pages October 2012 Wiley-IEEE Buy on Amazon
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Copyright 2013 Anne Caborn