When do you send a 'thank you' email?

Okay, when do you send a ‘thank you’ email?

If a customer purchases online, a ‘thank you’ tends to be part of the email confirmation process. Often, we use the thank you text as the opening paragraph or sentence, that sits above colder but nonetheless essential content – such as describing when and how an item will be delivered.

So maybe the real question is: do we say ‘thank you’ when we should really be saying something else better?

Watch this space.