Walk around client offices and marketing seem to have a spring in their step. Even the guys in IT are whistling ‘1000 Points of Hate’ by Anthrax (this is a good sign). But… Well, there’s always a but, isn’t there?
Just sometimes I hear those sit on your hands excuses in some quarters. They may get trotted out just before you press the big fat ‘Go’ button, after all the discovery, auditing, interviewing, planning, workshopping etc has gone on. And, of course, they’re always really, really, really good excuses reasons for not doing something. They’re so good, in fact, that I thought I’d list them here.
1. ‘We can’t start the web project until we’ve…”
This is an excellent reason for not doing something. It’s worth making a real effiort to find another piece of work that requires time / budget and which can be positioned in the way of the proposed web project. Particularly if that proposed web project might take your organisation outside of its comfort zone.
2. “All this background and planning work is fantastic. But we need to spend some time considering the next step.”
Okay, if used in moderation this is fine, valuable even. But, to quote Dionne Warwick: “Weeks turn into years – how quick they pass.” Of course, it makes perfect sense to see any web project as a single, HUGE project that can’t be broken down into sections. It’s a much better idea to think about things really slowly and lose all the forward momentum. With a bit of luck all the prep work will be out of date and useless.
3. “We’re currently advertising for a Head of Interactive Experiential Human Interfacing and all projects are on hold until we appoint and they have a chance to review everything.”
Maybe it’s just me but didn’t you know you were planning to get a new Head of IEH before we started working on this project?
4. “We want to carry out your recommendations but we haven’t got sufficient resources.”
Maybe it’s just me but didn’t you know there were resource issues before we started working on this project?
5. “Thank you so much for all the time and effort workshopping taxonomy, Information Architecture and topic headings but we don’t want to change the current site navigation.”
Yup. That makes perfect sense.
6. “Rather than make some changes now we’ve decided to wait until we can afford a totally new website in a year or so.”
We totally agree. Your site users will be quite willing to wait and it shouldn’t impact on sales or your brand one jot.
7. “You seem to be suggesting that there should be collective responsibility for content creation and maintenance and we can’t just leave the job to… Our people just don’t have the skills or the time.”
Of course you can give people skills, processes and methodologies that help create the time (efficiencies) and also impart a collective shared enthusiasm for the power and benefits of web-based communication. But heck, I’m just messing with your head.
8. “The chairman’s wife does a little creative writing and we’ve asked her to look at the website.”
Okay, I only heard this one used once and that was several year’s back. But it’s still a corker.
9. “We haven’t got the money to do everything we want so we’re not going to do anything”.
Do you want me to pop the toys back in your pram now?
10. “This is David. He’s working as an intern with us over the next six weeks and will handle most of the implementation.”
Hi David. How many pairs of hands have you got?